Omnisend is an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload.

With the integration between ReConvert and Omnisend you can sync customers' birthday data collected through your thank you pages to Omnisend, and send your customers birthday wishes.

Here are 3 reasons why running birthday Email and SMS campaigns is a good idea:

Strengthening your relationship with your customers due to the sheer delight of being sent a birthday present
SMS open rates, on one hand, are significantly higher than the open rates for emails, so it provides the perfect opportunity to make sure they don't miss out on the birthday benefit you send.
eCommerce businesses which implement this email marketing tactic get about a 45% open rate, 12% click rate and 3% conversion rate.

Adding the Integtation

1️⃣ Make sure you have both ReConvert and Omnisend installed on your Shopify store.

2️⃣ Add a birthday collector widget to your thank you page through ReConvert.

3️⃣ On the ReConvert dashboard, go to Settings-> General Settings -> Third party birthday integration

4️⃣ In the drop-down choose Omnisend.



5️⃣ You'll be presented with a textbox into which you must paste an API key



Generating an API Key

In your Omnisend Dashboard and click your username



In dropdown, select Store Settings.



Select API keys



Choose create an API key



Enter the name for your API key
select "I want to set up custom permissions for this API key",
Make sure all permissions are selected and than click save.



Copy the API key and paste it in the box mentioned earlier



Make sure the Sync with Omnisend option is selected and then click save.



After this you'll be good to go!

📝 NOTE: Once the integration has been completed, the pop-up message "Record updated successfully" will appear.

Well, that’s a wrap!

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