Shopify Flow is Shopify's latest offering for Shopify Plus merchants. It allows merchants to very simply automate backend tasks, driving efficiency so you can put your focus on other efforts. automate repetitive tasks and connect different tools and apps without an existing integration between these tools
How it Works
Shopify Flow is purpose-built to help solve the unique challenges that Shopify merchants face. There is no need for coding or development expertise - yes, that’s right! The three-step visual builder uses trigger, condition and action logic allowing for businesses to create unique workflows in a few clicks.
Triggers, Actions, Conditions and Connectors
A trigger is an event that starts, or ‘triggers’ a workflow. It can be something that happens in your store or in an app. A good example of a trigger could be a customer placing an order in your Shopify Plus store.
Here are some examples of triggers pertaining to ReConvert:
Customer submitted birthday
Customer tracked order
Customer answered question (in the survey widget)
Customer submitted product comment
Customer got ReConverted
A condition, as the term suggests, is about setting the conditions for an action to be taken. A given workflow might only be triggered, for example, if the number of items in stock is less than 10.
An action is the actual action or change that is to be made if the aforementioned conditions are met. So in the event, for instance, if the number of items in stock does drop to below 10, you can set an action as seen below.
Connectors allow you to automate across apps, creating workflows with a combination of triggers and actions that are from Shopify or an app you have installed that has built a connector.
Triggers that use connectors are started by a notification from an app, while Actions that use connectors are taken by apps as a result of a notification from Flow.
Create a trigger or an action in Flow.
Select the service that you want to use from the Installed list.
If you are creating a trigger, then select the event that will start the workflow. If you are creating an action, then select the action that you want the app to take.
So, now that you’ve hopefully got the gist of how a workflow works using this software, it’s time to look at some of the best – and most popular – Shopify Flow examples.
Receiving notifications when product inventory is low
Creating a task when product inventory is low
Receiving notifications when out-of-stock items are in high demand
Texting a discount code to the customer after their second order
Sending an email to a customer when one of their ‘wish list’ items is on sale
Emailing a discount to a customer on their birthday
Beginning a win-back email sequence for at-risk customers
Sending a ‘thank you’ email for reviews of at least four stars
Awarding loyalty points once a customer has paid for an order
Showing different landing page hero banners to VIP and non-VIP customers
Creating a customer-service ticket in response to a negative review
Tagging and organising new products by title
Adding suspicious orders to a Google Sheet for review
💡 TIP: If you run a Shopify Plus store and want to find different apps that work with Flow, Shopify made this collection in the app store of apps that work with Flow.
Well, that’s a wrap!
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Updated on: 21 / 03 / 2022