Mailchimp is an automation platform and email marketing service that creates mailing lists and email marketing campaigns to send to customers. The ReConvert + MailChimp Integration will allow you to sync customer birthdays between ReConvert and MailChimp, then send out automatic campaigns determined by the customer's birthday.

How to setup integration with MailChimp

1️⃣From the ReConvert dashboard, navigate to Settings -> General settings

2️⃣Scroll down to Third party birthday integration > choose Mail Chimp and click Save.



3️⃣ For the ”API key” field, log in to your MailChimp account, click on your account name and click the “Account” option.



4️⃣ Click the Extras menu and choose the API keys option



5️⃣ Click the Create A Key and copy the new code generated by MailChimp.


6️⃣Paste the code in the API key field and click the Sync button. Select the list in which you like to integrate with and click the Save button.



After completing these steps you'll be good to go with automated birthday emails through MailChimp!

Related articles:
How to Collect customers' birthdays with ReConvert

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